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However, there is a difference of opinion on the importance of having the right 'logo', 'Icon' for your company. Many smaller companies will rush the design or ask a member of their family to produce a design which then proves difficult to criticise!
We are all designers in our own right - Yes true but you could say we are all mechanics, gardeners etc etc. Using specialises like Accelerate will give you an objective view with a professional touch, we will look at your target market, your use of the logo where it's greatest exposure is, colours that work with your type of business and create a typestyle that is bespoke to your company.
Colours are vitally important to the look and perception of your company, this image will be judged by people who come into contact with it and could have a negative or positive reception. The process of 'identity' is the way the company projects itself giving a quality, professional and creditable appearance. The consistence of the identity is absolute if your company is to be considered safe, trustworthy and reliable. Following corporate guidelines is paramount, blue chip companies such as Virgin, Nike and Bentley to name a few, is crucial to the continuing success of the company, we all remember when British Airways changed their logo and the effect it had!
Whether you're a start up or an established company looking to refresh their brand do not underestimate the importance - you only get one chance to make a first impression.
For a free no obligation chat give us a call.
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